Ground Construction, Tower Cranes and Precast
Ground Construction, a leading company in the construction industry, approached Granite 5 with a requirement to develop their three interlinked websites. The objective was to create a cohesive online presence that distinctly showcased their various divisions while maintaining a unified brand identity.
Project scope
The project involved creating:
Key requirements
Ground Construction had specific requirements for the project:
Consistent look and feel: All three websites needed to have a uniform website design to ensure visitors could recognize them as part of the same company.
Visual emphasis: The sites should be highly visual, leveraging the client’s high-quality imagery and videos, particularly the impressive drone footage.
Modular design: The websites needed to be built using a modular approach, enabling the client to add or remove blocks and create new landing pages independently.
Ease of product management: Products, such as cranes, should be easily added through the backend without requiring developer intervention.
Empowerment for self-service: The client should be able to make most updates and changes themselves, minimising the need for ongoing developer support.
G5 adopted a strategic approach to meet the client’s requirements, focusing on several key areas:
Unified design language
- Developed a consistent visual language across all three websites, ensuring a seamless user experience and brand recognition.
- Utilised a common colour palette, typography, and layout structure.
Visual appeal
- Made extensive use of the client’s high-quality imagery and drone footage.
- Designed engaging, image-rich pages that effectively showcased the client’s products and services.
- Incorporated video backgrounds and large, dynamic banners to capture visitor attention.
Modular framework
- Employed a modular design approach, allowing the client to easily add, remove, and rearrange content blocks.
- Provided a user-friendly interface for creating and customising landing pages, empowering the client to adapt the website to their needs without technical assistance.
Backend simplicity
- Developed a backend system where products could be added with a single click, streamlining the process and eliminating the need for developer input.
- Implemented a content management system (CMS) that was intuitive and easy to use, ensuring the client could manage updates and content changes independently.
User experience and intuitiveness
- Focused on creating a visually appealing and intuitive website that highlighted the client’s products and services in an easily digestible manner.
- Ensured the navigation was straightforward and user-friendly, facilitating quick access to information across the three websites.
Outcome
The project resulted in three distinct yet cohesively designed websites that met all the client’s requirements:
- Brand consistency: Each website maintained a consistent look and feel, reinforcing the overall company brand.
- Visual impact: The extensive use of high-quality imagery and drone footage significantly enhanced the visual appeal of the websites.
- Modular flexibility: The modular design approach provided the client with the flexibility to manage and update their content without needing technical support.
- Ease of use: The streamlined backend and intuitive CMS empowered the client to self-serve and maintain their websites effectively.
By delivering a set of highly visual, cohesive, and user-friendly websites, Granite 5 successfully met Ground Construction’s needs. The project not only enhanced the client’s online presence but also empowered them to take control of their digital content, ensuring they could continue to grow and adapt their web presence independently.
Check out one of our other projects.. a new website for Goodenough College
Similar projects we have worked on include PLTFRM Search and ODC Glass.