Humentum
Humentum is a global non-profit organisation dedicated to advancing social good by strengthening the operational capacity of organisations working for social impact. They provide training, consulting, and advocacy services to non-profits, NGOs, and other organisations to enhance their effectiveness and sustainability. Humentum’s mission is to build a more just and sustainable world by empowering these organisations with the skills and knowledge they need to thrive.
Project Scope, Goals, and Objectives
The primary objective of this project was to redesign Humentum’s homepage and course listing pages to improve user experience, increase engagement, and streamline the navigation process. Specific goals included:
- Enhancing the visual appeal of the website to better reflect Humentum’s brand and mission.
- Simplifying the user interface to facilitate easier access to information and resources.
- Improving the functionality of the course listing pages to allow users to find and register for courses more efficiently.
- Increasing website traffic and conversion rates through improved design and usability.
Our Solution: To achieve these goals, we undertook a comprehensive redesign process that involved:
User Research and Analysis:
- Conducted surveys and interviews with current users to gather feedback on the existing website.
- Analysed website analytics to identify pain points and areas for improvement.
Design and Development:
- Created a modern, visually appealing homepage that showcases Humentum’s mission, services, and impact stories.
- Implemented a clean and intuitive navigation menu to make it easier for users to find information.
- Developed a dynamic course listing page with advanced filtering options, allowing users to search for courses by category, date, location, and other criteria.
- Integrated a responsive design to ensure optimal performance across all devices, including desktops, tablets, and smartphones.
Testing and Optimisation:
- Conducted usability testing with a diverse group of users to gather feedback and make necessary adjustments.
- Implemented SEO best practices to improve search engine rankings and drive more organic traffic to the site.
- Monitored the site’s performance post-launch and made continuous improvements based on user feedback and analytics.
The redesign of Humentum’s homepage and course listing pages yielded significant positive outcomes, including:
- A 25% increase in website traffic within the first three months post-launch, indicating enhanced user engagement.
- A 40% increase in course registrations, demonstrating the improved usability and functionality of the course listing pages.
- Positive feedback from users who praised the new design for its visual appeal and ease of navigation.
- Improved search engine rankings, leading to greater visibility and reach for Humentum’s services and resources.
In conclusion, the website redesign project successfully met all of Humentum’s goals and objectives, providing a more user-friendly and visually appealing website that better supports their mission of advancing social good. The improved website not only enhances the user experience but also drives greater engagement and conversions, ultimately helping Humentum to further empower organisations working for social impact.
Check out one of our latest projects.. a new website for Møller Institute
A similar project we have worked on is ODC Glass.