Goodenough College
Founded in 1930, Goodenough College has become London’s finest postgraduate residential community, providing award-winning student accommodation in the heart of the city.
Situation
Goodenough sought a proactive results-focused digital agency to optimise their paid advertising and digital estate.
Separate grant and paid PPC accounts were not following best practices and lacked strategy. Multiple websites required love and attention to make them work harder to reach their goals.
Objectives
- Increase PPC return on investment and Google Ad Grant management
- Tidy and optimise multiple accounts
- Expand campaigns internationally
- Website conversion optimisation.
PPC – Google Ad Grants
Digital strategy
Marketing Services
WordPress Development
Strategy
A comprehensive audit of Google Ads accounts identified issues which were limiting ROI and highlighted several areas for improvement, including on the website landing pages.
A continuous improvement approach was ahreed for both the ads and website, carefully prioritising quick wins and changes to make maximum impact.
Tactics
- Undertook keyword research to find opportunities around target keywords and created campaigns and ad groups accordingly
- Organised keywords in different accounts and campaigns
- Implemented dynamic search ads to expan our ads even further and added image extensions
- Created campaigns, ad groups and ads for the US market
- New website navigation design and structure to simplify the user journey through the site
- Improved landing page content to increase the Google ad scores
Results
- 60.62% increase in conversions (2044 to 3283)
- 298.17% increase in ad grant spend
I have been extremely impressed with the PPC and technical services provided by Granite 5. Your team of experts give excellent support and the attention to detail has been outstanding. I would highly recommend your services to any business looking to improve their online presence.
Check out one of our latest projects.. a new website for Altilium
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