Spinal Muscular Atrophy UK

SMA UK is a non-profit organisation committed to supporting individuals and families affected by Spinal Muscular Atrophy (SMA). They provide resources, support, and advocacy for research and treatment access, aiming to ensure full inclusion in society for those affected by SMA.

Situation
SMA UK faced the challenge of merging two existing websites into a single, streamlined site. The existing sites were content-heavy and lacked a cohesive structure, which made it difficult for users to navigate and locate information efficiently.

Goals and Objectives:

The project’s goals were to create a unified website that reflected SMA UK’s updated branding, and to organise the content in a way that was intuitive for users. The objectives included:

• – Building a new, integrated website.
• – Updating the visual branding to align with SMA UK’s mission.
• – Streamlining the website’s structure and content flow.

Our Solution

Site Map and Design

• Conducted stakeholder interviews to understand the needs of SMA UK and their website users.
• Developed a new site map that logically organised content into categories and subcategories, making it easy for users to follow.
• Designed key pages using wireframes and prototypes to visualise the site’s layout before development.

Development

•  Utilised responsive design to ensure the website was accessible on various devices and screen sizes.
• Implemented a content management system (CMS) that allowed SMA UK staff to easily update and manage website content.
• Ensured that the website met accessibility standards to cater to all users, including those with disabilities.

Branding Update

• Worked closely with SMA UK to refresh their brand identity, including logo, colour scheme, and typography, to ensure consistency across all platforms.
• Created branding guidelines to maintain a consistent look and feel across all future content and marketing materials.

Content Streamlining

• Performed a content audit to identify redundant, outdated, or trivial (ROT) content that could be removed or consolidated.
• Rewrote and restructured content to improve readability and engagement, using headings, bullet points, and short paragraphs.
• Implemented SEO best practices to improve content visibility and discoverability on search engines.

Deliverables

• A user-friendly, responsive website with a fresh and modern design.
• A comprehensive branding package, including a style guide for consistent application across all materials.
• A streamlined content structure that improved user navigation and engagement.

Results

The new website provided a cohesive user experience, with a modern design that aligned with SMA UK’s mission. The content was effectively organised, making it easier for users to find the information they needed, and the updated branding resonated with both new and existing stakeholders.

Conclusion

The collaboration between SMA UK and our agency resulted in a digital transformation that not only enhanced the organisation’s online presence but also significantly improved the way they communicate with their community. The project’s success was a direct result of our commitment to best practices in web design, development, and content strategy.