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Geocultura

Monte palace tropical gardens

Revitalising digital presence to boost geology tour bookings

Geocultura specialises in expert-led, small-group geology tours, offering immersive experiences that explore Earth’s history and landscapes. Despite the unique nature of their offerings, their previous website was underperforming, leading to low booking rates and limited audience engagement.

The challenge

Geocultura faced several challenges with their existing website:

  • Low conversion rates: The site was not effectively converting visitors into bookings, impacting revenue and growth.
  • Outdated design: The website’s design did not reflect the company’s expertise or the immersive quality of their tours, failing to engage potential clients.
  • Inefficient integration: Lack of integration with essential systems like Rezdy for bookings and Campaign Monitor for email marketing hindered operational efficiency and client communications.
The new Geocultura logo - brand designed by Granite 5
geocultura-choose-a tour

Why Geocultura chose Granite 5

Geocultura selected Granite 5 for our comprehensive digital marketing solutions and proven record in enhancing online performance for travel and tour operators. Our expertise in WordPress development, design and system integration was an ideal fit for their requirements.

Our approach

Comprehensive rebranding

We worked closely with Geocultura to develop a refreshed brand design that reflects their passion for geology and adventure. This rebranding effort was designed to resonate with their target audience and set them apart in the marketplace.

Website redesign and development

Our team crafted a new WordPress website with the following features:

  • User-centric design: An intuitive layout that enhances user experience and encourages exploration of tour offerings.
  • Responsive design: Optimising performance across all devices to reach a wider audience.
  • Engaging content: High-quality visuals and compelling narratives to showcase the distinctive aspects of each tour.

Comprehensive SEO analysis and strategy

Granite 5 conducted an in-depth SEO analysis of Geocultura’s existing website, identifying areas for improvement in keyword targeting and search engine visibility. Using these insights, we developed a tailored SEO strategy focused on keyword optimisation. This strategy was applied to the new website, ensuring targeted keywords are seamlessly integrated into site content, metadata, and on-page elements to enhance organic search performance and attract a relevant audience.

System integration

We integrated with Rezdy, a leading booking system, to streamline the reservation process and improve user experience. Additionally, integration with Campaign Monitor enabled effective email marketing campaigns, fostering stronger client engagement and retention.

Testing and launch

Prior to launch, we conducted rigorous testing to ensure smooth functionality, speed, and compatibility. Post-launch, we continue to provide support to promptly address any issues and ensure ongoing optimal performance.

geocultura-travel-journal
screens screenshots of a travel website with new brand design

Outcome

The new WordPress website has significantly improved Geocultura’s online presence, leading to increased bookings and enhanced client engagement. The tailored SEO strategy has further expanded their visibility, drawing in a more relevant audience searching for geology-based tours. Integration with Rezdy and Campaign Monitor has streamlined operations, allowing Geocultura to focus on delivering exceptional tour experiences.

By partnering with Granite 5, Geocultura successfully transformed their digital platform, aligning it with their business goals and audience expectations.