BNG Units
BNG Units specialises in manufacturing and supplying high-quality modular buildings and units for various sectors, including education, healthcare, and commercial enterprises. Their mission is to provide innovative, cost-effective, and sustainable modular solutions that meet the diverse needs of their clients, enhancing operational efficiency and flexibility.
Project Scope, Goals, and Objectives:
The primary objective of this project was to create a distinctive brand identity and develop a user-friendly website for BNG Units. Specific goals included:
- Establishing a strong and recognisable brand identity that reflects BNG Units’ commitment to quality and innovation.
- Designing a visually appealing and intuitive website to showcase their product range and services.
- Simplifying the user interface to facilitate easier access to information and resources.
- Increasing website traffic and lead generation through improved design and usability.
UI design
WordPress development
Brand identity
Conceptual ideation
Solution:
To achieve these goals, we undertook a comprehensive approach that involved:
Brand Identity Creation:
- Market Research and Analysis: Conducted thorough research to understand the competitive landscape, target audience, and industry trends.
- Brand Concept Development: Developed a brand concept that reflects BNG Units’ values, vision, and market positioning.
- Logo and Visual Identity: Designed a modern and memorable logo along with a cohesive visual identity, including color palette, typography, and brand guidelines.
Website Design and Development:
- User Research and Analysis: Conducted surveys and interviews with stakeholders to gather feedback on their needs and preferences.
Design and Development:
- Homepage: Created a modern, visually appealing homepage that highlights BNG Units’ mission, products, and key services.
- Product Pages: Developed detailed product pages with high-quality images, specifications, and benefits to help potential customers make informed decisions.
- Navigation: Implemented a clean and intuitive navigation menu to make it easier for users to find information.
- Responsive Design: Ensured the website is fully responsive and performs optimally across all devices, including desktops, tablets, and smartphones.
Testing and Optimisation:
- Usability Testing: Conducted usability testing with a diverse group of users to gather feedback and make necessary adjustments.
- SEO Best Practices: Implemented SEO best practices to improve search engine rankings and drive more organic traffic to the site.
- Continuous Improvement: Monitored the site’s performance post-launch and made continuous improvements based on user feedback and analytics.
The creation of a new brand identity and the development of a user-friendly website for BNG Units yielded significant positive outcomes, including:
Results
- Enhanced Brand Recognition: The new brand identity established a strong and recognisable presence in the market, reflecting BNG Units’ commitment to quality and innovation.
- Positive User Feedback: Users praised the new design for its visual appeal and ease of navigation, enhancing their overall experience.
- Improved Search Engine Rankings: The implementation of SEO best practices led to better search engine rankings, increasing visibility and reach for BNG Units’ products and services.
Conclusion
In conclusion, the project successfully met all of BNG Units’ goals and objectives, providing a strong brand identity and a visually appealing, user-friendly website. The improved online presence not only enhances the user experience but also drives greater engagement and conversions, ultimately helping BNG Units to expand their market reach and achieve their business objectives.
Check out one of our latest projects.. a new website for DZP Technologies
A similar project we have worked on is ODC Glass.