Brand development
Let’s start by clarifying that our brand service goes far beyond logo design.
Sure we can help with a new logo, or evolve your existing logo, but our brand development service goes much much deeper than this. It’s aimed at organisations wishing to rebrand, reposition their brand, or deliver a more cohesive brand.
Our branding work can lead to business plans, marketing strategies, vision and values, internal comms, company naming and the list goes on…
- Brand planning
- Brand positioning
- Brand design
- Brand execution.
Branding framework
We use our simple branding framework to deliver simple new logos to comprehensive new brands.
Research
The first stage is to get under the skin of your organisation, to understand where you are now, and where you want to be.
This important discovery and learning phase ensures we deliver what your organisation needs.
- Competition/market analysis
- User feedback
- Stakeholder interviews
- Reputation assessment
- Business objectives
- Brand equity
- User personas.
Brand design
You see, we got there in the end, the visual and creative phase. The strongest and most cohesive brands considers each of these elements very carefully;
- Logo design
- Typography
- Colour palette
- Photography
- Illustration / iconography
- Tone of voice
- Vision & values
- Brand guide.
Strategy
We’ll develop a brand strategy, this could range from a couple of bullet points to keep us focused to a sophisticated document used to guide your whole organisation.
- Brand personality
- Brand positioning
- Messaging
- Tag line.
Implementation
- We’ll create all of the assets you need
- We don’t forget about branding your social channels
- We’re happy to deliver your stationery artwork
- And to even build your email templates signature files.
Working with Granite 5 has been a transformative experience for Intelligent Fingerprinting. Their forward thinking approach to digital marketing has not only amplified our brand’s presence but also resulted in tangible business growth. From compelling content to targeted ad campaigns, their strategies were spot-on.
