Take part in the Digital Excellence Research Project 2025: Help Shape the Future of the Membership & Association Sector

Memberwise’s landmark research project returns for its 10th consecutive year. Over the past decade, it has become an essential benchmarking tool, providing insights into digital strategies, emerging trends, and effective practices within the sector.

What is the Digital Excellence Research Project?

The Digital Excellence Research Project offers a comprehensive analysis of digital progress across the membership sector. By gathering insights directly from organisations and sector suppliers, it creates a robust and statistically significant overview of digital excellence.

Key areas covered in the 2025 project include:

Sector Goals, Challenges, and Strategy
Member Engagement and Measurement
Digital Estate Investment
Online Personalisation, Automation, and Artificial Intelligence
Online Services, Communities, and Mobile Apps
Online Learning, CPD, and Assessments/Examinations
Data Management, Websites, and IntegrationCRM and AMS Platforms
Brand Recognition
Other emerging digital-focused topics

Why is taking part in the Digital Excellence Research Project important for your organisation?

By participating, your organisation will:

Gain critical insights into how your digital strategies compare to sector benchmarks.
Understand industry-wide digital innovation trends, helping shape informed strategic decisions.
Benefit from actionable data, helping optimise your digital transformation efforts and investments.
Identify opportunities for improvement, ensuring your digital initiatives are aligned with industry-leading practices.
Enhance your competitive advantage by staying informed about the latest digital developments and technological advancements.

Your participation matters!

The success of this project relies on active input from membership organisations and sector suppliers. By contributing, you ensure the research remains representative and reflective of the sector’s true state, helping shape the collective understanding of digital excellence.

Exclusive early access to insights

All participants will receive early access to Memberwise’s detailed findings, enabling your organisation to benefit from timely, data-driven insights ahead of wider sector dissemination.

Real-world impact

Previous research editions have directly influenced strategic decisions, helping organisations achieve more effective member engagement, greater operational efficiency, and improved satisfaction rates. Your input will contribute to practical insights that have tangible, positive impacts on how membership organisations operate digitally.