5 step website health check to maintain site performance & drive more leads
In the same way that our car, boiler or fire alarm require regular servicing, it’s critical that the health of your website is regularly checked to ensure optimum performance, effectiveness and reliability. This self-help guide arms you with the necessary tools and techniques to carry out a website health check to ensure your site’s health is maintained.
As technology, user behaviour, and the Google Algorithm have an unparalleled pace of change, we recommend regular checks to protect your site, online brand, and reputation.
In this article, we will explore:
- What is a website health check and why is it needed?
- Key elements of a website health check
- Security
- Performance
- Search visibility
- User experience
- Monitoring & alerts
What is a website health check and why is it needed?
Put simply, a website health check allows you to check your site passes all the basic performance and security measures. Plus enables you to analyse areas of weakness where you can improve the site performance to gain better visibility and increase conversion rates.
With recent updates such as the new Google Page Insights update, provides more reason than ever to carry out a performance health check of your website.
We recommend you carry out a website health check monthly, but also maintain daily monitoring of elements such as traffic, and performance indicators to see if there are opportunities for improvement. We also recommend doing a thorough website audit annually to do a deep dive into each area more closely to see where you need to optimise your site to better serve your users.
Key elements of a website health check
There are five key areas that you need to cover when carrying out your website health check. These are security, performance, search visibility, user experience, and monitoring and alerts.
1. Fortify your website security
Website security is your digital shield. By regularly monitoring and updating your security measures, you’re not just defending against cyber-attacks—you’re safeguarding your brand’s reputation and earning your customers’ trust. A secure website keeps your data safe, ensures compliance, and shows your visitors that you take their privacy seriously. In a world where online threats are constantly evolving, strong security isn’t just a necessity—it’s a commitment to your customers.
Website security checks & tools
Vulnerability scanner
We recommend these tools to help identify any security issues including out-of-date software and compromised code.
SSL certificate
Use this tool to check all elements of your site are being served over SSL (https) including media assets, code libraries, and tracking pixels etc, and that your user’s connection to your site is correctly encrypted.
Firewall
If you’re using a firewall, like Cloudflare or Wordfence, make sure it’s updated and working properly to keep your site secure. You can do this by checking with your provider.
Need help improving your website’s security and performance? Schedule a call with our experts.
2. Supercharge your website performance
A high-performing website isn’t just fast—it’s the key to winning over users and driving conversions. Speed and reliability make all the difference in delivering a seamless experience that keeps visitors engaged. With Google’s Core Web Vitals benchmarks now influencing search rankings, optimising your site’s performance is more crucial than ever. Faster load times mean happier users, better SEO, and ultimately, more conversions for your business.
Website performance checks & tools
Load speed/core web vitals
This tool will rate your site out of 100 for desktop and mobile speed and performance and provide suggestions for areas to improve these numbers. Make sure you’re consistently in the green zone or you might be missing out to faster competitors.
This tool will help identify if you have large images, legacy tracking pixels or coding problems that are slowing down your site.
Mobile
Mobile responsive websites are no longer optional, but industry standard. Does your website also display correctly on all devices and browsers? Check the mobility report to highlight problems with mobile responsiveness of your site
Traffic tracking
It’s vital to track and monitor traffic to your site and how this changes over time and is impacted by the macro and micro environments. Spotting significant drops in traffic or abnormally large spike is key as this is usually a sign that something is wrong and needs investigating. This tool allows you to monitor your traffic metrics such as users, sessions, referrals, bounce rate, geography and much more.
Want a professional to handle your website health check? Get a free consultation today.
3. Boosting search visibility
Search visibility, commonly known as search engine optimisation (SEO), is crucial for making sure your website is easily found by your target audience. It’s not enough to have a great site—your audience needs to find it in search results. By optimising key technical SEO elements, you can boost your site’s visibility, improve rankings, and attract more organic traffic. Here are some essential checks you should perform regularly using Google Search Console and other powerful SEO tools:
Search visibility checks & tools
Broken or empty links
Broken links are very bad from a user experience point of view, but from an SEO perspective broken links restrict the flow of link equity throughout your site which negatively impacts search rankings.
XML sitemap & Robots.txt
This tool allows you to check if your sitemap is formatted correctly so you can check to see if you need to make any updates and resubmit via Google Search Console.
This tool allows you to test and validate your robots.txt to check is any URLs are blocked or which are being scanned by search engines.
Backlinks
This allows you to check on your backlink profile, to find out if they are from credible trusted sources and allow you to take action to enhance your profile positively impacting your search visibility.
On-page optimisation
It’s a good idea to ensure your pages are fully optimised with SEO- friendly URLs, content, structure, meta descriptions, image alt text, and meta titles within 60 characters. Some good tools to test these elements include:
- Searching for site:yourdomain.com will list all of your sites indexed pages and make it easy to check the meta titles and descriptions for all of your pages.
- Serpstat
- ScreamingFrog
4. Maximising user experience (UX)
User Experience (UX) isn’t just a “nice-to-have”—it’s a game-changer. A seamless, intuitive user experience can turn casual visitors into loyal customers. Optimising your site’s UX ensures that every click, scroll, and interaction makes a lasting impression. After all, what’s the point of driving traffic if your users don’t convert? A focus on UX is essential for boosting conversions, enhancing customer satisfaction, and ultimately fueling your business growth.
Website UX checks & tools
Accessibility
The Wave Toolbar browser extension will highlight problems with elements like colour contrast, poor use of H-tags, missing Alt-tags, bad aria landmark labelling and other accessibility issues which will impact the user experience of your site.
Content
Content is a huge part of the user experience. Is your content engaging and converting users? Are there any content gaps within your site that you need to create quality content to better serve your users. This heat mapping tool will provide an additional layer of user behavioural data that will allow you to analyse your content.
Functionality
There is nothing more wasteful than getting users to your site, but the conversion methods you have set up aren’t working correctly. Test these thoroughly and consider adding in additional lead capture options to increase your conversion rate.
Ensure your site is always performing at its best. Contact us for a custom website audit.
5. Stay ahead with monitoring & alerts
In today’s fast-paced digital world, real-time monitoring and alerts are your safety net. You can’t afford to wait until something goes wrong—being alerted to potential issues as they happen allows you to take swift, decisive action. While email alerts might feel like just more noise in your inbox, the right tools and smart alerts ensure you’re always one step ahead, keeping your website running smoothly and your visitors happy. Tools include:
- Uptime Robot – You can set up alerts to be warned if your website goes down, if your SSL certificate needs renewing, keyword monitoring to check for missing text and availability of network devices.
- Google Analytics – provides an excellent alert feature to notify you of significant changes for example to the average time on site, average page load time on a mobile, bounce rate, and by specific traffic source, goal conversion rate, organic traffic, transactions and revenue. You can also make this data as granular as you need, by tracking the above metrics by certain pages, geography, device type, and many other elements. This should be an early warning system that could suggest an issue.
- Google Search Console – You can use this to monitor the more technical performance aspects of your site including mobile usability issues, breadcrumb issues, coverage issues, site structure issues and changes in traffic.
Monitoring your website performance
Finally, having a central point of truth to collate and visualise all this data is key. There are many tools that allow you to do this, but we recommend Google Data Studio. With this tool, you can pull in data from an array of sources including Google Analytics, Google Ads, Google Search Console, HotJar, social media platforms and many more. See the full list here.
You can then set up custom dashboards focusing on the KPIs and metrics that are most important to you and your business. This will allow you to be more productive with your time as you have all the data you need in one place, allowing you to analyse and make decisions on improvements for your website performance in less time.
Ready to take your website performance to the next level? Let our team of experts help you with a comprehensive website health audit.
