Based in West London and Poole, ODC fabricates, designs, supplies and installs high-quality bespoke architectural glazing solutions to commercial and residential customers in UK.
With an extensive product portfolio it was important that their website worked hard to convert visitors into enquiries.
ODC required a new site which focused less on the technical details and capabilities and more on lifestyle and therefore based more around high quality photography.
- Creation of new “lifestyle” website built on WordPress
- Improve business revenues through the website
- Restructure website to better showcase products and services
- Migration to a new domain name to make it more relevant to their business
- Integrate website with new digital technology.
Tim Hedges, Managing Director, ODC Glass
- Website development
- PPC campaign planning and management
- Ongoing digital marketing & SEO
- Domain name migration and management
- User profiling and usability studies
- Competitive analysis & keyword research
- On page & off page optimisation for search engines
- PPC campaign management
- Conversion rate optimisation
- 51% increase in generated leads
- AdWords leads increased by 36%
- 95% increase in organic traffic
- Total traffic increased by 41%.