Having produced some great results with an ongoing digital marketing strategy applied to an existing website, we were subsequently asked to help improve the sites user experience and conversion. This resulted in the delivery of a redesigned website built on the WordPress platform including a Woocommerce shop to showcase the extensive product range.
Our user centred design approach focused on two main user groups, each with varying degrees of product knowledge, resulting in two categorised routes to find products, either by product type or by sector.
We also very carefully, with search performance and Google rankings at stake, successfully moved the site to a new domain which would help to raise awareness of and build the brand longer term – moving from signflagsbanners.com to borney-branding.co.uk
Richard Beary, Founding Director, Borney Branding Ltd
- Digital marketing
- PPC management
- UX design
- WordPress development
- Organic traffic increase 24% year on year
- Bounce rate reduced by 18%
- Conversion rate up from 1.57% to 3.47% (120% increase)
- 140% Pay per click conversion rate increase.