Kelsey Kerridge
Kelsey Kerridge, a prominent sports and leisure complex, engaged our web development team with the goal of redesigning their online presence. The primary objective was to create a user-friendly and visually engaging website that effectively showcased their extensive range of facilities and services while enhancing user experience and ease of access.
Project Scope
The project entailed the development of:
- Main Website: A comprehensive website that presents Kelsey Kerridge’s diverse offerings, including sports facilities, classes, memberships, and events.
- Comprehensive brand refresh: Updated branding to revitalise and strengthen the client’s presence in the digital world.
Key Requirements
Kelsey Kerridge had specific requirements for the project:
Consistent Brand Identity
- Unified Design: Ensure a cohesive look and feel across the entire website to reflect the Kelsey Kerridge brand.
- Visual Consistency: Utilize a consistent color palette, typography, and layout to create a harmonious user experience.
User Engagement
- High-Quality Visuals: Leverage high-quality images and videos to highlight the facilities and services.
- Simple and clear information: An easy to understand membership module to show gym and membership prices.
Functional Flexibility
- Modular Design: Implement a modular design approach, allowing easy addition and removal of content blocks.
- Customisable Pages: Provide the client with tools to create and customise landing pages without requiring technical assistance.
Simplified Management
- User-Friendly CMS: Develop a content management system that is intuitive and easy for the client to use.
Self-Service Empowerment
- Backend Simplicity: Ensure backend processes are streamlined, allowing the client to manage updates and content changes without developer intervention.
Outcome
The project resulted in a highly engaging and user-friendly website that met all the client’s requirements:
- Brand Consistency: The website maintained a consistent look and feel, reinforcing the Kelsey Kerridge brand.
- Visual Impact: The use of high-quality imagery and interactive features significantly enhanced the visual appeal of the website.
- Functional Flexibility: The modular design approach provided the client with the flexibility to manage and update their content without needing technical support.
- Ease of Use: The streamlined backend and intuitive CMS empowered the client to self-serve and maintain their website effectively.
By delivering a visually appealing, cohesive, and user-friendly website, our team successfully met Kelsey Kerridge’s needs. The project not only enhanced the client’s online presence but also empowered them to take control of their digital content, ensuring they could continue to grow and adapt their web presence independently.
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