Delivering effective digital content strategy
Content strategy is all about planning, creating, delivering, and governing content.
This includes not only the written words on a page, but also images and multimedia. Having high-quality, easily accessible content on your website is key to providing a good user experience.
Our team specialises in creating custom digital content that engages and informs your audience. We have a mix of creative talent and technical expertise that allows us to develop truly unique and effective solutions for our clients.
If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your current content strategy, then read on.
Content Lifecycle
Producing compelling and sustainable content means that you need to understand and follow the content lifecycle.
- Audit and Analysis: Conduct stakeholder interviews, competitive analysis, objective analysis and evaluation of the content environment.
- Strategy: Determine ownership areas, taxonomy, workflow for content production, voice and brand definition.
- Plan: Decide on the right content management system (CMS), metadata plan, communications plan, and migration plan.
- Create: Write content, produce assets, conduct quality assurance, and alway make time for search engine optimisation.
- Maintain: Plan for regular auditing, determine measurable targets for success, and implement a model for continuous improvement.
The very best content strategies are those that focus on getting you noticed in the searches that bring the best customers to your website. In short, it’s not about being popular or following the latest trend, it’s about relevance, accessibility and being there when customers need you.
We look at the bigger picture to help you grow your audience and achieve your business goals through a fully formed content strategy that includes:
- Written content
- Video content
- Social content
- Podcast content
- Ad content
- Content calendars
Working with Granite 5 has been a transformative experience for Intelligent Fingerprinting. Their forward thinking approach to digital marketing has not only amplified our brand’s presence but also resulted in tangible business growth. From compelling content to targeted ad campaigns, their strategies were spot-on. We’re grateful for their dedication and expertise, and we look forward to future collaborations.
