Delivering tangible results for Cambridge Tech Pioneers – IFP

Granite 5 was chosen to partner with local tech pioneers, Intelligent Fingerprinting to help promote their unique fingerprint drug testing technology throughout the world.

Last year we kick-started the journey with an initial discovery phase, including interviews, workshops and planning sessions to fully understand the business, its products and services. We discussed business objectives and opportunities, researched the market and competition, brainstormed ideas and much more, which all proved to be a great success.

We then worked with the client to devise a new strategic digital campaign – working across all of our agency specialist skills – design, PPC, SEO, dev, email, content and social.

Intelligent Fingerprinting was founded in 2007, and specialises in the development of non-invasive, fingerprint-based diagnostic technology. The company has expressed their ambitious growth plans since being acquired by GBS Inc. in June 2022, and are keen to grow their brand awareness and move into new verticals and territories.

Terry Elvin, Head of Sales at Intelligent Fingerprinting commented “We are excited to be working with a local agency to push our digital marketing to the next level. We’re pleased with how things have kicked off and look forward to closely measuring results and hitting our KPI’s.”

Alongside the digital marketing services, we’ll be helping to level up the user experience, performance, and digital content of their existing website.

Our content lead Ben Challoner has said “Intelligent Fingerprinting as a company is a distinctive brand that is yet to be replicated. We have great aspirations for this campaign, and are ready to be a part of creating impactful content for their amazing technology.”

Simon Wheeler, our Managing Director has commented “We’re really excited to be running such an innovative campaign, and we look forward to planning out a creative digital vision to help Intelligent Fingerprinting achieve their business growth plans.”

Intelligent fingerprinting are paving the way with cutting edge technology, and we are only at the beginning of a very exciting journey.

Why not get in touch to discuss your digital marketing goals – [email protected] or 01223208008