Nuns at a Spanish convent used it to find new recruits. Even the Pope and the Queen have embraced it – so why not you and your business? Hundreds of millions of videos are watched every day on this free video hosting site, including useful, practical and interesting clips.
However, you don’t need ₤multi-million budgets and top creative teams like the big players to benefit. Small and medium-sized local businesses can gain from the YouTube experience, there’s even a special channel for non-profit organisations.
Once you’ve made your video, it can be added into social networking sites such as Facebook as well as blogs and other websites, or shared on mobile devices, capturing users on the go.
The site also has a statistics tool so you can measure your video’s views and feedback.
Ideas could include "how to" video guides that show-off your products, training videos for new customers, a message or speech from your MD or a tour of your business and staff.
For further advice contact Jill Davies, 01223 208008
Why use it?
It’s huge, diverse user base ranges in age from 18-55 and spans many countries, from the UK and the US to Russia and Japan. And gives businesses a FREE marketing platform where they can advertise, engage and interact with target audiences and develop brand channels.However, you don’t need ₤multi-million budgets and top creative teams like the big players to benefit. Small and medium-sized local businesses can gain from the YouTube experience, there’s even a special channel for non-profit organisations.
Once you’ve made your video, it can be added into social networking sites such as Facebook as well as blogs and other websites, or shared on mobile devices, capturing users on the go.
The site also has a statistics tool so you can measure your video’s views and feedback.
How you can use it
Find innovative, entertaining ways to promote your business. You don’t need expensive equipment, Kate Winslet in your cast, or the Cohen Brothers directing your production. Keep videos short and simple to start with.Ideas could include "how to" video guides that show-off your products, training videos for new customers, a message or speech from your MD or a tour of your business and staff.
Get your video noticed on Google
- Keep your video to less than 3 minutes – they get more views.
- Upload the best quality video possible
- Videos need optimising too, so use a keyword in your video title. Research keywords and what users are looking for.
- Include your website URL at the very beginning of the description. This is the only link from YouTube to direct people to your website.
- Use keywords in the YouTube Video Tags field so that searchers can find you
- Create a link to the video from your own website and embed it on other websites. Share it on forums and social media sites.
For further advice contact Jill Davies, 01223 208008
